What This Is About
A side business in Germany does not need a complete tool ecosystem right away. At the start, three things matter: keeping your money clearly separated, capturing receipts properly, and not losing track of customer contacts.
Everything else depends on your business model. An Etsy shop needs different tools than a UGC creator, an agency, a local service provider, or a digital consultant.
The Simple Starter Stack
Business account: so that income and expenses do not get mixed up with your personal account.
Accounting or invoicing tool: as soon as you write invoices regularly, need to collect receipts, or VAT (Umsatzsteuer) topics come up.
Website or simple landing page: if customers are expected to check you out via Google, social media, or referrals.
CRM or contact list: only relevant once you are managing several leads at the same time or want to handle follow-ups systematically.
Newsletter tool: useful if you want to reach the same target audience repeatedly. Not useful if you do not yet have a list, a content rhythm, or a consent process in place.
Common Mistakes
Too many subscriptions too soon: 8 tools at €20 each sounds small, but that is nearly €2,000 a year. For a side business, that can eat up your entire profit.
Tools without a process: A CRM only helps if you are actually nurturing leads. A newsletter tool only helps if you send regularly. A website only helps if it builds trust or gets found.
Planning around free plans as a permanent setup: Some free plans are great for testing, but commercial use, usage limits, data protection, data export, branding, or support may require an upgrade.
Forgetting data protection: Newsletter tools, CRMs, website forms, and analytics tools all process personal data. That means you need proper consent, privacy notices, and often a data processing agreement (Auftragsverarbeitungsvertrag) with the provider.
What Freya Can Help Sort Out
Freya can take your business model and derive a small, sensible tool stack from it: what do you need now, what can wait, and what do you not need at all?
She can also compare providers, but she cannot give you a final review of your data protection obligations. If you use customer data, newsletters, or tracking, you should keep your privacy notices, cookie setup, data processing agreements, and tool terms in order.
Think Ahead: E-Invoicing and Data Exports
Invoicing and accounting tools should not just be convenient today. They should also support structured invoices, clean data exports, receipt storage, and collaboration with a tax advisor (Steuerberater).
E-invoicing (E-Rechnung) in the B2B space has been a relevant topic since 2025, with transitional rules in place. That is why it makes sense not to build new invoicing processes around PDF delivery alone.
Choose Website, Shop, and CRM Based on Your Customer Journey
A website builds trust and visibility. A shop automates product sales. A CRM helps you avoid losing leads and follow-ups. None of these is automatically the right first step.
Choose based on your customer journey: How does someone find you, how do they understand your offer, how do they enquire or buy, and how do you stay in touch?
Questions that may matter for your case
These questions help you classify the topic. In the start plan they are connected to your situation. You can also think through the answers beforehand.
- Do you want to acquire customers, manage them, or invoice them?
- Do you already have a website, or do you first need a simple online presence?
- Are you collecting email addresses or planning a newsletter?
- How many leads or customer contacts do you have per month?
- Which tools are you currently paying for privately, even though you use them for business?
- Are you processing customer data, tracking data, or payment data?
Provider orientation
Software: Making Sense of Useful Tool Directions
Tools should reduce work, not create new complexity. These options cover typical early-stage areas: website, newsletter, CRM, and sales pipeline.
Website or Landing Page
If you want to become visible online but do not want to start a large web project.
Wix · Webflow
Newsletter and Email Marketing
If repeated customer communication, launches, or content distribution are genuinely part of your business model.
Brevo · Mailchimp
CRM and Sales Process
If you need to structure leads, conversations, or B2B contacts, rather than just managing individual orders.
HubSpot · Pipedrive
Checked options
Providers in this category
These cards are a topic overview. In the start plan, this becomes a narrower recommendation for your concrete case.
Wix
Wix Website-Builder
When this can fit
A good fit if you need a simple website or landing page quickly, without launching a complex web project right away.
Free entry possible; check conditions directly.
Provider data last checked: 2026-05-12
Webflow
Webflow Website-Builder
When this can fit
A better fit if design, positioning, and a higher-quality website matter more to you, and you are willing to invest more time in getting started.
Free entry possible; check conditions directly.
Provider data last checked: 2026-05-13
Brevo
Brevo (vormals Sendinblue) — Newsletter & E-Mail-Marketing
When this can fit
A good fit if newsletters or repeated customer communication are genuinely part of your model and you want to consider a European-based tool.
Free entry possible; check paid plans from €7/month.
Provider data last checked: 2026-05-12
Mailchimp
Mailchimp Newsletter
When this can fit
A better fit if you want to try a well-known newsletter tool and are consciously addressing data protection and US-provider questions.
Free entry possible; check conditions directly.
Provider data last checked: 2026-05-12
HubSpot
HubSpot CRM Free
When this can fit
A good fit if you want to start structuring your first leads, contacts, or B2B conversations without introducing a large CRM straight away.
Free entry possible; check paid plans from €15/month.
Provider data last checked: 2026-05-12
Pipedrive
Pipedrive CRM
When this can fit
A better fit if you need a clear sales process with deals and a pipeline, and are comfortable with a paid CRM.
Check price and current conditions directly with the provider.
Provider data last checked: 2026-05-12
Not sure which option really fits your case?
Create start planRelevant guides
Tools for Your Side Business
Helps you sort out which software is genuinely useful at the start and what can wait.
Website, Shop, or CRM
Helps you decide which system fits your sales approach and customer type.
Tax Advisor or Accounting Software
Accounting tools should align with your tax and receipt management logic.
Related topics
Business Account
Tool subscriptions and business expenses should run cleanly through a separate account.
Accounting
Even the best tool stack does not help much if receipts and invoices remain disorganised.
AI in Marketing
AI tools are often part of the marketing stack, but they are not automatically the whole stack.
Helpful next step
Derive tool choice from the real workflow
Tools should support your next workflows: invoice, receipt, payment, customer contact, shop or website. Not every tool is needed at the beginning.
Where to find official information
For binding information on taxes, legal form, registration, insurance, financing, data protection or other official questions, check the competent bodies or qualified professionals. The links below are good starting points, but not a final review of your case.
From topic to start plan
Is Software & Tools really relevant for you right now?
Topics explain foundations. The start plan asks about your situation and shows whether this topic is actually relevant for your next step.